Brenengen Auto Group is proud to establish a dealership in the Valley View Mall area as a compliment to our locations in West Salem, Sparta, and Tomah. Our goal is to provide a consistent, convenient dealership experience for customers in the greater La Crosse area. We are honored that Chevrolet has chosen us to bring the brand back into the market along with our ‘Customer for Life’ sales and service philosophy.

Our philosophy has always been Tru Discount pricing. Everyday we will give you our lowest price on every car. You will enjoy competitive, fair pricing with no negotiating!

Tru Discount Pricing... Everyday

We have been a One-Price dealer since we opened in 1991, giving customers our lowest price FIRST on all New and Used vehicles in stock.

Our Philosophy...

The Brenengen Discount Pricing Philosophy, What it means to you:

Lowest Possible Price...

Our lowest possible price is already clearly marked on every vehicle in stock. All applicable rebates and incentives are included.

Competitive and Fair...

The price you see is guaranteed to be Competitive and extremely fair. There is NO hassle, NO back and forth negotiating. We will never have an advertised "Sale". Why?..find out here.

Non-commissioned Sales...

Our non-commissioned Sales Consultants are only concerned with finding a vehicle that is right for you.